Special issue: Managing global challenges in selected Asian markets

Veröffentlicht 2011

The influences of religious attributes of halal products on export marketing strategy : preliminary findings

von Hassan, Hazlinda
Veröffentlicht in Journal for global business advancement (2011)

The underlying dimensions of relationship marketing in the Malaysian mobile service sector

von Bojei, Jamil
Veröffentlicht in Journal of relationship marketing (2014)

Relationship between the star and the hotel service guarantees of customer satisfaction

Veröffentlicht in International journal of economics and finance (2015)

Dynamics of loyalty programs in Malaysian retailing : a strategic marketing perspective

von Julian, Craig C.
Veröffentlicht in Journal of transnational management (-2016)

The empirical link between relationship marketing tools and consumer retention in retail marketing

Veröffentlicht in Journal of consumer behaviour (2013)