The power of direct context as revealed by eye tracking : a model tracks relative attention to competing editorial and promotional content

von Smit, Edith
Veröffentlicht in Journal of advertising research (2015)

Informing consumers about "hidden" advertising : a literature review of the effects of disclosing sponsored content

von Boerman, Sophie C.
Veröffentlicht in Advertising in new formats and media (2016)

Online behavioral advertising : a literature review and research agenda

von Boerman, Sophie C.
Veröffentlicht in Journal of advertising (-2017)

Attention battle : the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context

von Boerman, Sophie C.
Veröffentlicht in Breaking new ground in theory and practice (2011)

Using eye tracking to understand the effects of brand placement disclosure types in television programs

von Boerman, Sophie C.
Veröffentlicht in Journal of advertising (2015)

Appreciation and effects of sponsorship disclosure

von Boerman, Sophie C.
Veröffentlicht in The changing roles of advertising (2013)

How audience and disclosure characteristics influence memory of sponsorship disclosures

von Boerman, Sophie C.
Veröffentlicht in International journal of advertising (2015)

Effects of brand placement disclosures : an eye tracking study into the effects of disclosures and the moderating role of brand familiarity

von Smink, Anne R.
Veröffentlicht in ICORIA (Veranstaltung : 15. : 2016 : Ljubljana) Challenges in an age of dis-engagement (2017)

Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations

von Boerman, Sophie C.
Veröffentlicht in Psychology & marketing (2014)

"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook

von Boerman, Sophie C.
Veröffentlicht in Journal of interactive marketing (2017)

Development of the persuasion knowledge scales of sponsored content (PKS-SC)

von Boerman, Sophie C.
Veröffentlicht in International journal of advertising (2018)