Loyalty in sport participation services : an examination of the mediating role of psychological commitment

von Bodet, Guillaume
Veröffentlicht in Journal of sport management (2012)

Customer satisfaction and loyalty in service: two concepts, four constructs, several relationships

von Bodet, Guillaume
Veröffentlicht in Journal of retailing and consumer services (2008)

An investigation of the influence of consumer value on service elements contritutions to satisfaction

von Bodet, Guillaume
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2009)

The spectators' perspective

von Bodet, Guillaume
Veröffentlicht in Routledge handbook of sports event management (2015)

Ethics within sponsorship

von Chanavat, Nicolas
Veröffentlicht in The SAGE handbook of marketing ethics (2021)

Internationalisation and sport branding strategy : a French perception of the Big Four brands

von Chanavat, Nicolas
Veröffentlicht in Qualitative market research (2009)

Building global football brand equity : lessons from the Chinese market

von Bodet, Guillaume
Veröffentlicht in Asia Pacific journal of marketing and logistics (2010)

The sponsors' perspective

von Séguin, Benoît
Veröffentlicht in Routledge handbook of sports event management (2015)

Experiential marketing in sport spectatorship service : a customer perspective

von Chanavat, Nicolas
Veröffentlicht in European Sport management quarterly (2014)

Consumer loyalty in sport spectatorship services : the relationships with consumer satisfaction and team identification

von Bodet, Guillaume
Veröffentlicht in Psychology & marketing (2011)

Exploring the domestic relationship between mega-events and destination image : the image impact of hosting the 2012 Olympic Games for the city of London

von Kenyon, James Andrew
Veröffentlicht in Sport management review (2018)

Do fans care about hot dogs? : a satisfaction analysis of French ice hockey spectators

von Bodet, Guillaume
Veröffentlicht in International journal of sport management and marketing (2009)

International place branding through sporting events : a British perspective of the 2008 Beijing Olympics

von Bodet, Guillaume
Veröffentlicht in European Sport management quarterly (2012)

Sport brands

von Bouchet, Patrick
Veröffentlicht 2013

Sport brands

von Bouchet, Patrick
Veröffentlicht 2013

Hotel attributes and consumer satisfaction : a cross-country and cross-hotel study

von Bodet, Guillaume
Veröffentlicht in Journal of travel and tourism marketing (-2017)

Brand social representations : strategic perspectives for a fitness club

von Bodet, Guillaume
Veröffentlicht in International journal of sport management and marketing (2009)

Brand consistency and coherency at the London 2012 Olympic Games

von Kenyon, James Andrew
Veröffentlicht in Journal of strategic marketing (2018)

Routledge handbook of sport management

Veröffentlicht 2014

Segmenting sport spectators : construction and preliminary validation of the Sporting Event Experience Search (SEES) scale

Veröffentlicht in Sport management review (2011)