Managing digitization of industrial incumbents through innovation-oriented leadership

von Moschko, Lukas
Veröffentlicht in Industrial marketing management (2023)

Managing innovation through customer coproduced knowledge in electronic services : an exploratory study

von Blazevic, Vera
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2008)

A service design perspective on the stakeholder engagement journey during B2B innovation : challenges and future research agenda

von Lievens, Annouk
Veröffentlicht in Industrial marketing management (2021)

Learning during the new financial service innovation process : antecedents and performance effects

von Blazevic, Vera
Veröffentlicht 2003

The value of customer cocreated knowledge during the innovation process

von Mahr, Dominik
Veröffentlicht in The journal of product innovation management (2014)

Leveraging value in multi-stakeholder innovation networks : a process framework for value co-creation and capture

von Reypens, Charlotte
Veröffentlicht in Industrial marketing management (2016)

Generating sales while providing service : a study of customer service representatives' ambidextrous behavior

von Jasmand, Claudia
Veröffentlicht in Journal of marketing (2012)

Dark side or bright light : destructive and constructive deviant content in consumer Ideation contests

von Gatzweiler, Alexandra
Veröffentlicht in The journal of product innovation management (2017)

Logistics innovation development : a micro-level perspective

von Mota Pedrosa, Alex da
Veröffentlicht in International journal of physical distribution & logistics management (2015)

Hybride Innovationsteams : Augmentation menschlicher Innovationsteams mit KI

von Bouschery, Sebastian G.
Veröffentlicht in Generative Künstliche Intelligenz (2024)

Customer demotion in hierarchical loyalty programmes

von Berlo, Geert van
Veröffentlicht in The service industries journal (2014)

Communal service delivery : how customers benefit from participation in firm-hosted virtual P3 communities

Veröffentlicht in Journal of service research (2009)

Beyond traditional word-of-mouth : an expanded model of customer-driven influence

Veröffentlicht in Journal of service management (2013)

GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity

Veröffentlicht in Journal of interactive marketing (2014)

Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange

Veröffentlicht in Journal of international marketing (2010)