Consumer processing of bundled prices : when do discounts matter?

von Harris, Judy
Veröffentlicht in The journal of product & brand management (2012)

Evaluating and managing brand repurchase across multiple geographic retail markets

von Echambadi, Raj
Veröffentlicht in Journal of retailing (2013)

"Marketing theory and applications" : ... AMA Winter Educators' Conference

Veröffentlicht 1996