Customer engagement behavior : interacting with companies and brands on Facebook

von Bitter, Sofie
Veröffentlicht in The changing roles of advertising (2013)

Consequences of customer engagement behavior : when negative Facebook posts have positive effects

von Bitter, Sofie
Veröffentlicht in Electronic markets (2016)

Trust in online social networks : a multifaceted perspective

von Grabner-Kräuter, Sonja
Veröffentlicht in Forum for social economics (2015)

Customer engagement behaviour in online social networks : the Facebook perspective

von Bitter, Sofie
Veröffentlicht in International journal of networking and virtual organisations (2014)