The impact of medium context on bilingual consumers' responses to code-switched advertising

von Bishop, Melissa M.
Veröffentlicht in Journal of advertising (2010)

Codeswitching : an alternative approach to traditional communication methods for reaching multilinguals in the global marketplace

von Bishop, Melissa M.
Veröffentlicht in Analyzing the cultural diversity of consumers in the global marketplace (2015)

Should I pay more? : the relationship between normative beliefs and willingness-to-pay for organic and local products

von Bishop, Melissa M.
Veröffentlicht in Journal of marketing theory and practice (2015)

The role of medium content and ad format congruity in influencing advertising outcomes

von Bishop, Melissa M.
Veröffentlicht in Journal of marketing communications (2017)