Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands

von Biscaia, Rui
Veröffentlicht in Sport marketing quarterly (2018)

Sport brands : brand relationships and consumer behavior

von Kunkel, Thilo
Veröffentlicht in Sport marketing quarterly (2020)

The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football

von Biscaia, Rui
Veröffentlicht in International journal of sports marketing & sponsorship (2013)

The role of self-brand connection on the relationship between athlete brand image and fan outcomes

von Kunkel, Thilo
Veröffentlicht in Journal of sport management (2020)

A model bridging team brand experience and sponsorship brand experience

von Biscaia, Rui
Veröffentlicht in International journal of sports marketing & sponsorship (2017)

Conceptualization and measurement of fan engagement : empirical evidence from a professional sport context

Veröffentlicht in Journal of sport management (2014)

Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans

Veröffentlicht in International journal of sports marketing & sponsorship (2014)

Understanding online event experience : the importance of communication, engagement and interaction

von Kharouf, Husni
Veröffentlicht in Journal of business research (2020)

Those who rarely attend alone : tribal sport fans

von Hedlund, David P.
Veröffentlicht in Exploring the rise of fandom in contemporary consumer culture (2018)

Conceptualising and measuring fan identity using stakeholder theory

von Biscaia, Rui
Veröffentlicht in European Sport management quarterly (2018)

No more "good" intentions : purchase behaviors in sponsorship

von Zaharia, Noni
Veröffentlicht in Journal of sport management (2016)

The effects of emotions on football spectators̕ satisfaction and behavioural intentions

Veröffentlicht in European Sport management quarterly (2012)

Spectator-based brand equity in professional soccer

Veröffentlicht in Sport marketing quarterly (2013)

A conceptual framework to understand the creation of athlete brand and its implications

von Hasaan, Ali
Veröffentlicht in International journal of sport management and marketing (2018)

Customer engagement in sport : an updated review and research agenda

von McDonald, Heath
Veröffentlicht in Journal of sport management (2022)

Sport sponsorship : the relationship between team loyalty, sponsorship awareness, attitude toward the sponsor and purchase intentions

Veröffentlicht in Journal of sport management (2013)

Investigating the role of fan club membership on perceptions of team brand equity in football

von Biscaia, Rui
Veröffentlicht in Sport management review (2016)

Fan engagement behavior : validation of a theory-based scale

von Yoshida, Masayuki
Veröffentlicht in Journal of sport management (2023)

Remapping the sport brandscape : a structured review and future direction for sport brand research

von Baker, Bradley J.
Veröffentlicht in Journal of sport management (2022)