Perceived helpfulness of online consumer reviews : the role of message content and style

von Schindler, Robert M.
Veröffentlicht in Journal of consumer behaviour (2012)

Green eco-seals and advertising persuasion

von Bickart, Barbara A.
Veröffentlicht in Green advertising and the reluctant consumer (2014)

Now or later : synchrony effects on electronic word-of-mouth content

von Sogut, Cansu
Veröffentlicht in Consumer psychology in a social media world (2016)

Does it pay to beat around the bush? : the case of the obfuscating salesperson

von Bickart, Barbara
Veröffentlicht in Journal of consumer psychology (2015)

Green eco-seals and advertising persuasion

von Bickart, Barbara A.
Veröffentlicht in Journal of advertising (2012)

How social media influencers build a brand following by sharing secrets

Veröffentlicht in Strong brands, strong relationships (2015)

Being a likeable braggart : how consumers use brand mentions for self-presentation on social media

von Sekhon, Tejvir
Veröffentlicht in Consumer psychology in a social media world (2016)

Can your business have one million friends? : understanding and using blogs as one-to-one mass media

Veröffentlicht in Organizations and social networking (2013)