Fast fashion : response to changes in the fashion industry

von Bhardwaj, Vertica
Veröffentlicht in The international review of retail, distribution and consumer research (2010)

A case study on the internationalization process of a "born-global" fashion retailer

von Bhardwaj, Vertica
Veröffentlicht in The international review of retail, distribution and consumer research (2011)

The effect of Indian consumers' life satisfaction on brand behavior toward a US global brand

von Bhardwaj, Vertica
Veröffentlicht in Journal of international consumer marketing (2011)

Brand analysis of US global and local brands in India : the case of Levi's

von Bhardwaj, Vertica
Veröffentlicht in Journal of global marketing (2010)

Mexican national cross-border shopping : exploration of retail tourism

Veröffentlicht in Journal of retailing and consumer services (2012)

Benefit segmentation of TV home shoppers

Veröffentlicht in International journal of retail & distribution management (2011)