Developing new marketing strategy theory : addressing the limitations of a singular focus on firm financial performance

von Bharadwaj, Sundar
Veröffentlicht in Academy of Marketing Science AMS review (2015)

Industry structure, competetive strategy, and firm-specific intangibles as determinants of business unit performance : towards an integrative model

von Bharadwaj, Sundar Ganapathy
Veröffentlicht 1994

Social capital of young technology firms and their IPO values : the complementary role of relevant absorptive capacity

von Xiong, Guiyang
Veröffentlicht in Journal of marketing (2011)

Asymmetric roles of advertising and marketing capability in financial returns to news : turning bad into good and good into great

von Xiong, Guiyang
Veröffentlicht in Journal of marketing research (2013)

Prerelease buzz evolution patterns and new product performance

von Xiong, Guiyang
Veröffentlicht in Marketing science (2014)

On pluralistic scholarship : a comment on the research of P. Rajan Varadarjan

von Bharadwaj, Sundar
Veröffentlicht in Journal of strategic marketing (2010)

Satisfaction (mis)pricing revisited : real? Really big?

von Bharadwaj, Sundar G.
Veröffentlicht in Journal of marketing (2016)

Geschäfte mit gutem Gewissen

von Rodríguez-Vilá, Omar
Veröffentlicht in Harvard-Business-Manager (2018)

Competing on social purpose : brands that win by tying mission to growth

von Rodríguez Vilá, Omar
Veröffentlicht in Harvard business review (-2017)

The performance effects of complementarities between information systems, marketing, manufacturing, and supply chain processes

von Bharadwaj, Sundar
Veröffentlicht in Information systems research (2007)

Complementary drivers of new product development performance : cross-functional coordination, information system capability, and intelligence quality

von Bendoly, Elliot
Veröffentlicht in Production and operations management (2012)

Customer satisfaction and stock returns risk

von Tuli, Kapil R.
Veröffentlicht in Journal of marketing (2009)

The quality and effectiveness of marketing strategy : effects of functional and dysfunctional conflict in intraorganizational relationships

von Menon, Anil
Veröffentlicht in Marketing strategy ; Vol. 5: Marketing strategy organization and implementation (2009)

A meta-analysis of the determinants of organic sales growth

von Bahadir, S. Cem
Veröffentlicht in International journal of research in marketing (2009)

Walking a tightrope : the joint impact of customer and within-firm boundary spanning activities on perceived customer satisfaction and team performance

von Sleep, Stefan
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2015)

Going Digital to Conform and to Perform: Learning Mechanisms Underpinning the Budgetary Decision on Digital Advertising

von Kim, Seoyoung
Veröffentlicht in Decision Sciences Institute (51. : 2020 : Online) Decisions in the age of connectivity ; Volume 2 of 2 (2021)

Strategic marketing and strategic management

von Varadarajan, Rajan
Veröffentlicht 2018

The impact of brand quality on shareholder wealth

von Bharadwaj, Sundar G.
Veröffentlicht in Journal of marketing (2011)

Antecedents, consequences, and the mediating role of innovation : empirical generalizations

von Vincent, Leslie H.
Veröffentlicht in Handbook of research on new product development (2019)

Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics

von Bahadir, S. Cem
Veröffentlicht in Journal of international business studies (2015)