Narcissism conundrum : mapping the mindscape of Ernest Hemmingway through an enquiry into his epistolary and literary corpus

von Bharadwaj, Apoorva
Veröffentlicht 2013

Supplanting critical discourse with mute narratology in Indian commercials : framing new communications for emerging markets

von Rath, Pragyan
Veröffentlicht in Indian Institute of Management Bangalore IIMB management review (2019)

Understanding the character of Santiago in The Old Man and the Sea within the framework of Aristotelian virtue ethics and its contemporary relevance in ethical management

von Bharadwaj, Apoorva
Veröffentlicht in Indian Institute of Management Calcutta Decision (2013)

Food advertising targeting children in India : analysis and implications

von Mehta, Ritu
Veröffentlicht in Journal of retailing and consumer services (2021)

BOP research meets macromarketing : content analysis of BOP-related research in the Journal of Macromarketing

von Singh, Ramendra
Veröffentlicht in Indian Institute of Management Calcutta Decision (2017)

Communication strategies for corporate leaders : implications for the global market

von Rath, Pragyan
Veröffentlicht 2018

Annihilating or perpetuating the gender stereotype? : an analysis of Indian television advertisements

von Bharadwaj, Apoorva
Veröffentlicht in Indian Institute of Management Calcutta Decision (2017)

Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel

von Rath, Pragyan
Veröffentlicht in Indian Institute of Management Bangalore IIMB management review (2014)