Too good to be true : the role of online reviews' features in probability to buy

von Maslowska, Ewa
Veröffentlicht in International journal of advertising (2017)

The effect of online customer reviews' characteristics on sales

von Maslowska, Ewa
Veröffentlicht in ICORIA (Veranstaltung : 14. : 2015 : London) Bridging the gap between advertising academia and practice (2017)

Consumers' online brand endorsements

von Bernritter, Stefan F.
Veröffentlicht in Advertising in new formats and media (2016)

Self-persuasion as marketing technique the role of consumers’ involvement

von Bernritter, Stefan F.
Veröffentlicht in European journal of marketing (2017)

Why nonprofits are easier to endorse on social media : the roles of warmth and brand symbolism

von Bernritter, Stefan F.
Veröffentlicht in Journal of interactive marketing (2016)

"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements

von Bernritter, Stefan F.
Veröffentlicht in International journal of advertising (2017)

How advertising in offline media drives reach of and engagement with brands on Facebook

von Voorveld, Hilde
Veröffentlicht in International journal of advertising (2018)

I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation

von Bernritter, Stefan F.
Veröffentlicht in Journal of interactive marketing (2022)

Seeing the wood for the trees : how machine learning can help firms in identifying relevant electronic word-of-mouth in social media

von Vermeer, Susan A. M.
Veröffentlicht in International journal of research in marketing (2019)

Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice

von Ketelaar, Paul E.
Veröffentlicht in International journal of advertising (2017)

"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

von Ketelaar, Paul E.
Veröffentlicht in Journal of business research (2018)