La lealtad como base de segmentación de clientes en el comercio minorista : = Loyalty as a basis for customer segmentation in retail trade

von Moliner Velázquez, Beatriz
Veröffentlicht in Información comercial española (2010)

The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships

von Gil Saura, Irene
Veröffentlicht in Industrial marketing management (2008)

The impact of value co-creation on hotel brand equity and customer satisfaction

von González-Mansilla, Óscar
Veröffentlicht in Tourism management (2019)

Do upscale restaurant owners use wine lists as a differentiation strategy?

von Berenguer Contrí, Gloria
Veröffentlicht in International journal of hospitality management (2009)

Information and communication technology in retailing : a cross-industry comparison

von Gil Saura, Irene
Veröffentlicht in Journal of retailing and consumer services (2009)

Retail innovativeness : importance of ICT and impact on consumer behaviour

von Gil Saura, Irene
Veröffentlicht in Handbook of research on retailer-consumer relationship development (2014)

Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants

von Gil Saura, Irene
Veröffentlicht in Strategic marketing in tourism services (2012)

Store equity and behavioral intentions : the moderating role of the retailer's technology

von Gil Saura, Irene
Veröffentlicht in The journal of product & brand management (2016)

Relational benefits and loyalty in retailing : an inter-sector comparison

von Ruiz-Molina, Maria-Eugenia
Veröffentlicht in International journal of retail & distribution management (2009)

Segmentación de clientes del comercio minorista en función de los beneficios de la relación minorista-consumidor

von Berenguer Contrí, Gloria
Veröffentlicht in Información comercial española (2008)

Measuring the antecedents of e-loyalty and the effect of switching costs on website

Veröffentlicht in The service industries journal (2010)

The causal relationship between store equity and loyalty : testing two alternative models in retailing

von Gil Saura, Irene
Veröffentlicht in The journal of brand management (2017)

Segmentando clientes a partir del valor del servicio : una aproximacíon en el contexto de la relación entre empresas

Veröffentlicht in Cuadernos de economía y dirección de la empresa (2007)

Customer segmentation based on store equity : what explains customer store preference?

von Gil Saura, Irene
Veröffentlicht in The journal of brand management (2017)

Causes for complaining behaviour intentions : the moderator effect of previous customer experience of the restaurant

Veröffentlicht in The journal of services marketing (2010)

Determinantes del comportamiento de queja y su importancia en la segmentación de clientes insatisfechos : = The importance of the complaint behavior determinants on the segmentat...

Veröffentlicht in Cuadernos de economía y dirección de la empresa (2008)

Methodologies for evaluating service quality : evidence from freight services

von Gil Saura, Irene
Veröffentlicht in International journal of transport economics (2017)