Entre consommateurs et marchés financiers, quel rôle pour la direction marketing?

von Benoit-Moreau, Florence
Veröffentlicht in Revue française du marketing (2007)

Building brand equity with environmental communication : an empirical investigation in France

von Benoit-Moreau, Florence
Veröffentlicht in EuroMed journal of business (2011)

Sustainability of the sharing economy in question : when second-hand peer-to-peer platforms stimulate indulgent consumption

von Parguel, Béatrice
Veröffentlicht in Technological forecasting & social change (2017)

How sustainability ratings might deter "greenwashing" : a closer look at ethical corporate communication

von Parguel, Béatrice
Veröffentlicht in Journal of business ethics (2011)

Digital subsistence entrepreneurs on Facebook

von Delacroix, Eva
Veröffentlicht in Technological forecasting & social change (2019)

Why might organic labels fail to influence consumer choices? : marginal labelling and brand equity effects

von Larceneux, Fabrice
Veröffentlicht in Journal of consumer policy (2012)

Is bigger always better : the unit effect in carbon emissions information

von Cadario, Romain
Veröffentlicht in International journal of research in marketing (2016)

Can evoking nature in advertising mislead consumers? : the power of "executional greenwashing"

von Parguel, Béatrice
Veröffentlicht in International journal of advertising (2015)