Social media for fashion marketing : storytelling in a digital world

von Bendoni, Wendy K.
Veröffentlicht 2017

Pivots in the luxury business : discovering the new luxury consumer through social data

von Bendoni, Wendy K.
Veröffentlicht in Developing successful global strategies for marketing luxury brands (2021)

Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers

von Hughes, Mine Üçok
Veröffentlicht in The journal of product & brand management (2016)