Uncovering the message from the mess of big data

von Bendle, Neil T.
Veröffentlicht in Business horizons (-2016)

Primary elections and US political marketing

von Bendle, Neil
Veröffentlicht in Political marketing in the United States (2014)

Gift cards : a review and research agenda

von Horne, Daniel
Veröffentlicht in The international review of retail, distribution and consumer research (2016)

Marketing accounts

von Bendle, Neil T.
Veröffentlicht in International journal of research in marketing (2017)

Indirect prejudice : the danger in considering others' preferences during a primary election

von Bendle, Neil T.
Veröffentlicht in Journal of customer behaviour (2016)

Assumptions of rationality in political marketing : the case of the republican autopsy

von Bendle, Neil T.
Veröffentlicht in Journal of nonprofit & public sector marketing (-2016)

Marketing in the age of Alexa : aI assistants will transform how companies and customers connect

von Dawar, Niraj
Veröffentlicht in Harvard business review (-2018)

Competitor orientation and the evolution of business markets

von Bendle, Neil
Veröffentlicht in Marketing science (2014)

The metrics that marketers muddle

von Bendle, Neil T.
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2016)

The misuse of accounting-based approximations of Tobin’s q in a world of market-based assets

von Bendle, Neil T.
Veröffentlicht in Marketing science (-2018)

Does piracy create online word of mouth? : an empirical analysis in the movie industry

von Lu, Shijie
Veröffentlicht in Management science (2020)

The marketing implications of financial accounting

von Bendle, Neil T.
Veröffentlicht in Marketing accountability for marketing and non-marketing outcomes (2021)

Object valuation and non-ownership possession : how renting and borrowing impact willingness-to-pay

von Bagga, Charan K.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)

The role of machine learning analytics and metrics in retailing research

von Wang, Xin
Veröffentlicht in Journal of retailing (2021)

Metrics that matter : to marketing managers

Veröffentlicht in Marketing (2010)

Key marketing metrics : the 50+ metrics every manager needs to know

von Bendle, Neil T.
Veröffentlicht 2021

Key marketing metrics : the 50+ metrics every manager needs to know

Veröffentlicht 2009

Marketing metrics : the definitive guide to measuring marketing performance

Veröffentlicht 2010

Marketing metrics : the manager's guide to measuring marketing performance

von Bendle, Neil T.
Veröffentlicht 2016