Product knowledge and product involvement as moderators of the effects of information on purchase decisions

von Bei, Lien-Ti
Veröffentlicht 1995

The effects of hedonic and utilitarian bidding values on e-auction behavior

von Bei, Lien-ti
Veröffentlicht in Electronic commerce research (2015)

Brand power index : using principal component analysis

von Bei, Lien-ti
Veröffentlicht in Applied economics (2013)

Free the brand : how a logo frame influences the potentiality of brand extensions

von Chen, Yu-Shan Athena
Veröffentlicht in The journal of brand management (2019)

Customer's perceived value of waiting time for service events

von Lin, Yu-Tse
Veröffentlicht in Journal of consumer behaviour (2015)

Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity

von Shen, Yung-cheng
Veröffentlicht in Psychology & marketing (2011)

Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge

von Bei, Lien-ti
Veröffentlicht in Journal of marketing communications (2011)

Is the new product yours or mine? : a linguistic perspective on composite brand extensions

Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2011)

Position matters when we stand together : a linguistic perspective on composite brand extensions

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2014)