Understand the perils of co-creation

von Verhoef, Peter C.
Veröffentlicht in Harvard business review (2013)

Economic outcomes of customer engagement : emerging findings, contemporary theoretical perspectives, and future challenges

von Beckers, Sander F. M.
Veröffentlicht in Customer engagement (2016)

Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value

von Beckers, Sander F. M.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)

Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction

von Beckers, Sander F. M.
Veröffentlicht in Customer engagement marketing (2018)