Positioning strategies against nations with perceived quality advantages

von Becker, Kip
Veröffentlicht in Journal of transnational management (2009)

The Journal of Transnational Management and the IMDA

von Becker, Kip
Veröffentlicht in Journal of transnational management (-2018)

Islam and business : cross-cultural and cross-national perspectives

Veröffentlicht 2004

The journal of transnational management and the IMDA

von Becker, Kip
Veröffentlicht in Journal of transnational management (-2018)

The Journal of Transnational Management and the IMDA

von Becker, Kip
Veröffentlicht in Journal of transnational management (-2018)

Islam and business : cross-cultural and cross-national perspectives

Veröffentlicht 2004

Culture and international business

Veröffentlicht 2000

Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls

von Becker, Kip
Veröffentlicht in Journal for global business advancement (2013)

The nature of company image management and the use of brand personality in the social network environment : shifts toward consumer control

von Becker, Kip
Veröffentlicht in Innovative business practices (2013)

Developing consumer brand relationships built to last : brand stress, catastrophic events and negative social network campaigns

von Nobre, Helena
Veröffentlicht in Journal for international business and entrepreneurship development (2012)

Social network reputation management : an international study

von Becker, Kip
Veröffentlicht in Journal of promotion management (2014)

Organizational usage of social media for corporate reputation management

von Becker, Kip
Veröffentlicht in Journal of Asian finance, economics and business (2019)

National culture characteristics for managing corporate reputation and brand image using social media

von Becker, Kip
Veröffentlicht in Global aspects of reputation and strategic management (2019)

Relationship between information communications technology, economic growth and carbon emissions : evidence from panel analysis of the G20

von Lee, Jung Wan
Veröffentlicht in Global business & economics review (2015)

Causal relationship between information communications technology and economic growth in European countries

von Lee, Jung Wan
Veröffentlicht in Journal of euromarketing (2012)

Spillover effects of research and development activity on the economic growth and exports of the Group 20

von Lee, Jung Wan
Veröffentlicht in World review of entrepreneurship, management and sustainable development (2017)

Management and international business issues in Jordan

Veröffentlicht 2011

Monitoring and protecting company and brand reputation on social networks : when sites are not enough

von Becker, Kip
Veröffentlicht in Global business & economics review (2013)

The impact of Facebook presence on brand image

von Coelho, Joana
Veröffentlicht in International journal of technology marketing (2014)

The new e-commerce freeloaders : effects on consumer behaviour and decision-making

von Becker, Kip
Veröffentlicht in International journal of technology marketing (2010)