Forecasting sales of new contingent products : an application to the compact disc market

von Bayus, Barry L.
Veröffentlicht in The journal of product innovation management (1987)

Crowdsourcing new product ideas over time : an analysis of the Dell IDEAStorm community

von Bayus, Barry L.
Veröffentlicht in Management science (2013)

Accelerating the durable replacement cycle with marketing mix variables

von Bayus, Barry L.
Veröffentlicht in The journal of product innovation management (1988)

Optimal pricing and product development policies for new consumer durables

von Bayus, Barry L.
Veröffentlicht in International journal of research in marketing (1994)

Understanding customer needs

von Bayus, Barry L.
Veröffentlicht in Handbook of technology and innovation management (2008)

Product innovation and management

Veröffentlicht 2011

Special topic section: Brand and innovation interdependency

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2015)

A review of crowdfunding research and findings

von Kuppuswamy, Venkat
Veröffentlicht in Handbook of research on new product development (2019)

Does my contribution to your crowdfunding project matter?

von Kuppuswamy, Venkat
Veröffentlicht in Journal of business venturing (2017)

Creating and surviving in new industries

von Agarwal, Rajshree
Veröffentlicht in Business strategy over the industry life cycle (2004)

The market evolution and sales take-off of product innovations

von Agarwal, Rajshree
Veröffentlicht 2002

The role of pre-entry experience, entry timing, and product technology strategies in explaining firm survival

von Bayus, Barry L.
Veröffentlicht in Management science (2007)

A segmentation model for the targeted marketing of consumer durables

von Bayus, Barry L.
Veröffentlicht 1994

Consumer options : theory and an empirical application to a sports market

von Sainam, Preethika
Veröffentlicht in Journal of marketing research (2010)

The strategic effects of multimarket contact : mutual forbearance and competitive response in the personal computer industry

von Kang, Wooseong
Veröffentlicht in Journal of marketing research (2010)

Consumer forwards : concept and empirical analysis of a sports ticket market

von Sainam, Preethika
Veröffentlicht in International journal of sport finance (2015)

Get more ideas from the crowd

von Malhotra, Claudia Kubowicz
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2021)

Developing and using forecasting models of consumer durables : the case of color television

von Bayus, Barry L.
Veröffentlicht in The journal of product innovation management (1989)

Local consumers' reception of imported and domestic movies in the Korean movie market

Veröffentlicht in Journal of cultural economics (2015)

Harnessing the power of word of mouth

von Bayus, Barry L.
Veröffentlicht in Innovation diffusion models of new product acceptance (1986)