"Speaking of purchases" : how conversational potential determines consumers' willingness to exert effort for experiential versus material purchases

von Bastos, Wilson
Veröffentlicht in Journal of interactive marketing (2020)

Viagem ao nordeste : uma grande aventura

von Bastos, Wilson deLima
Veröffentlicht 1969

A fazenda da borda do campo e o inconfidente José Aires Gomes

von Bastos, Wilson de L.
Veröffentlicht 1992

Fauna na linguagem popular : pesquisa na Zona da Mata de Minas Gerais e algumas áreas do Centro-Sul do país

von Bastos, Wilson de L.
Veröffentlicht 1990

Sob o signo da esperança

von Bastos, Wilson de Lima
Veröffentlicht 1977

Na sombra das aroeiras

von Bastos, Wilson de Lima
Veröffentlicht 1976

No vale da promissão

von Bastos, Wilson de Lima
Veröffentlicht 1983

A morte do Zé Zeferino

von Bastos, Wilson de Lima
Veröffentlicht 1986

How and why conversational value leads to happiness for experiential and material purchases

von Bastos, Wilson
Veröffentlicht in Journal of consumer research (2017)

A history of the concept of branding : practice and theory

von Bastos, Wilson
Veröffentlicht in Journal of historical research in marketing (2012)

A new look at employee happiness : how employees' perceptions of a job as offering experiences versus objects to customers influence job-related happiness

von Bastos, Wilson
Veröffentlicht in Organizational behavior and human decision processes (2020)

Making word-of-mouth impactful : why consumers react more to WOM about experiential than material purchases

von Bastos, Wilson
Veröffentlicht in Journal of business research (2021)