Experiential marketing : understanding the nature of experiences in emerging markets' grocery retailing

von Ihtiyar, Ali
Veröffentlicht in Emotional, sensory, and social dimensions of consumer buying behavior (2020)

An eye tracking study of the effect of sensory and price in-store displays

von Rodrigues, Clarinda
Veröffentlicht in Emotional, sensory, and social dimensions of consumer buying behavior (2020)