Consonant, resonant, and social relations between firm and consumer

von Basile, Gianpaolo
Veröffentlicht in Handbook of research on consumerism in business and marketing (2014)

Developments in studies on the relationship between firm and consumer : a structurationist view

von Basile, Gianpaolo
Veröffentlicht in Customer-centric marketing strategies (2013)

The for Benefit Company (fBComp) : a business model able to link the social firm legitimacy with investment profit

von Ferri, Maria Antonella
Veröffentlicht in The social issue in contemporary society (2019)

The culture on the palm of your hand : how to design a user oriented mobile app for museums

von Palumbo, Federica
Veröffentlicht in Handbook of research on management of cultural products (2014)

The role of content analysis in the brand-consumer relationship : a systemic view

von Capolupo, Nicola
Veröffentlicht in International journal of business and globalisation (2019)

Sentiment analysis as a tool to understand the cultural relationship between consumer and brand

von Capolupo, Nicola
Veröffentlicht in Handbook of research on intelligent techniques and modeling applications in marketing analytics (2017)

Marketing and management : a complex adaptive system view

von Basile, Gianpaolo
Veröffentlicht in World review of entrepreneurship, management and sustainable development (2016)

Revisiting complexity theory to achieve strategic intelligence

von Basile, Gianpaolo
Veröffentlicht in International journal of foresight and innovation policy (2018)

The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains

von Czinkota, Michael R.
Veröffentlicht in Industrial marketing management (2014)

Dynamic capabilities and system thinking : the role of networking capabilities to foster innovation in SMEs

von Vrontis, Demetris
Veröffentlicht in The changing role of SMEs in global business ; volume 2: Contextual evolution across markets, disciplines and sectors (2020)

Cultural product management from environment to territorial context : configuration of the main relationships

Veröffentlicht in Handbook of research on management of cultural products (2014)

Consequences of technology and social innovation on traditional business model

von Vrontis, Demetris
Veröffentlicht in Technological forecasting & social change (2021)

for-Benefit Company (fBComp) : an innovative social-business model : the Italian case

von Czinkota, Michael R.
Veröffentlicht in Journal of business research (2020)

The profile of innovation driven Italian SMEs and the relationship between the firms’ networking abilities and dynamic capabilities

von Vrontis, Demetris
Veröffentlicht in Journal of business research (2020)

The increasing dynamics between consumers, social groups and brands

Veröffentlicht in Qualitative market research (2012)