Advertising & forgetting

von Barnard, Neil
Veröffentlicht 1974

Differentiation or salience

von Ehrenberg, Andrew S. C.
Veröffentlicht in Brands and brand management ; Vol. 2: Measuring and managing brands (2009)

Brand advertising as creative publicity

Veröffentlicht in Brands and brand management ; Vol. 2: Measuring and managing brands (2009)