Virtual influencers : a bibliometric analysis

von Barbosa, Belem
Veröffentlicht in Using influencer marketing as a digital business strategy (2024)

Contemporary trends in innovative marketing strategies

Veröffentlicht 2024

Marketing innovation strategies and consumer behavior

Veröffentlicht 2024

Towards an efficient IS service management: the internal customers' zone of tolerance

von Ribeiro, Hugo
Veröffentlicht in International journal of services and operations management (2017)

Consumers' attitude toward Facebook advertising

von Ferreira, Fátima
Veröffentlicht in International journal of electronic marketing and retailing (2017)

Critical success factors of SME internationalization from developed to developing economies

von Espírito Santo, Henrique
Veröffentlicht in Trends, challenges, and practices in contemporary strategic management (2024)

Smart marketing with the internet of things

Veröffentlicht 2019

Handbook of research on smart management for digital transformation

Veröffentlicht 2022

Emotional facets of car driving experience and purchase decision making : a bibliometric review

von Mahdavi, Mehdi
Veröffentlicht in Marketing innovation strategies and consumer behavior (2024)

When luxury vinous-concept hotel meets premium wine brands : an exploratory study on co-branding

von Ferraz, Lisa Freitas
Veröffentlicht in Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2 (2021)

An integrated view on social media marketing actions and their expected impacts on consumer behavior

von Pereira, Inês
Veröffentlicht in Management and marketing for improved retail competitiveness and performance (2023)

Luxury Fashion Brands’ Website Strategies: A Study with Portuguese Designers

von Teixeira, Sandrina
Veröffentlicht in ICMarkTech (2021 : La Laguna, Teneriffa) Marketing and smart technologies ; Volume 1 (2022)

Understanding Google Ads metrics for SME

von Barbosa, Belem
Veröffentlicht in Advanced digital marketing strategies in a data-driven era (2021)

Exchange students' views on tourism: The impact of first-hand experiences on transversal skills development and loyalty to the host destination

von Filipe, Sandra
Veröffentlicht in Academic tourism (2021)