Vaporware : a tug of war between market freezing and cannibalisation

von Bao, Yongchuan
Veröffentlicht in International journal of technology marketing (2008)

Essays on new product preannouncements

von Bao, Yongchuan
Veröffentlicht 2004

Organizational resistance to performance-enhancing technological innovations : a motivation-threat-ability framework

von Bao, Yongchuan
Veröffentlicht in The journal of business & industrial marketing (2009)

Addressing AACSB global and technology requirements : exploratory assessment of a marketing management assignment

von Greene, Scott
Veröffentlicht in Journal of teaching in international business (2009)

Invest heavily and symmetrically : the impact of specific investment on the performance of R&D collaboration

von Su, Zhongfeng
Veröffentlicht in Institute of Electrical and Electronics Engineers IEEE transactions on engineering management (2020)

Motivating purchase of private brands : effects of store image, product signatureness, and quality variation

von Bao, Yongchuan
Veröffentlicht in Journal of business research (2011)

Outsourcer knowledge protection, psychological contract schema, and project performance : a vendor's perspective

von Wei, Zelong
Veröffentlicht in Institute of Electrical and Electronics Engineers IEEE transactions on engineering management (2018)

External learning, market dynamics, and radical innovation : evidence from China's high-tech firms

von Bao, Yongchuan
Veröffentlicht in Journal of business research (2012)

Network-based market knowledge and product innovativeness

von Bao, Yongchuan
Veröffentlicht in Marketing letters (2012)

Determinants of new product development speed in China : a strategy tripod perspective

von Bao, Yongchuan
Veröffentlicht in Technovation (2021)

Linking network ties to entrepreneurial opportunity discovery and exploitation : the role of affective and cognitive trust

von Ren, Shenggang
Veröffentlicht in International entrepreneurship and management journal (2016)

Does more CEO ambivalence lead to higher organizational ambidexterity? : a paradoxical perspective

von Bao, Yongchuan
Veröffentlicht in Institute of Electrical and Electronics Engineers IEEE transactions on engineering management (2022)

Partner trustworthiness, knowledge flow in strategic alliances, and firm competitiveness : a contingency perspective

von Jiang, Xu
Veröffentlicht in Journal of business research (2016)

Base-of-the-Pyramid (BOP) orientation and firm performance : a strategy tripod view and evidence from China

von Zhu, Fengxia
Veröffentlicht in International business review (2019)

Assessing quality perception of private labels : intransient cues and consumer characteristics

Veröffentlicht in The journal of consumer marketing (2011)

Outside-in marketing capability and firm performance

von Mu, Jifeng
Veröffentlicht in Industrial marketing management (2018)

Outsourcers' control mechanisms, vendors' contract schemas, and project performance in cross-border IT outsourcing : a vendor's perspective

von Wei, Zelong
Veröffentlicht in Industrial marketing management (2021)

Managing knowledge leakage in strategic alliances : the effects of trust and formal contracts

Veröffentlicht in Industrial marketing management (2013)

Do resource differences between manufacturers and suppliers help or hinder product innovation of manufacturers? : the moderating role of trust and contracts

von Bao, Yongchuan
Veröffentlicht in Industrial marketing management (2017)

Flexible new product development processes and appropriability : intellectual property and first-mover

von Lee, Yeolan
Veröffentlicht in International journal of innovation management (2018)