How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products

von Banerjee, Sumitro
Veröffentlicht in Quantitative marketing and economics (2009)

Corporate social responsibility and product quality : complements or substitutes?

von Banerjee, Sumitro
Veröffentlicht in International journal of research in marketing (2017)

Targeting and salesforce compensation : when sales spill over to unprofitable customers

von Banerjee, Sumitro
Veröffentlicht in Quantitative marketing and economics (2019)

Product development capability and marketing strategy for new durable products

von Banerjee, Sumitro
Veröffentlicht in International journal of research in marketing (2013)

Global marketing : Report No. 03-116

von Arts, Joep W. C.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2003)