Importance of brand equity and distribution in competitive business environment : an Indian case studies approach

von Sanyal, Shamindra Nath
Veröffentlicht in Brand research (2009)

Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"

von Sanyal, Shamindra Nath
Veröffentlicht in International journal of Indian culture and business management (2014)

Factors influencing prescribing decisions among physicians : empirical study on generic drugs

von Sanyal, Shamindra Nath
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2017)

Conceptualisation of branding : strategy based on the Indian pharma sector

von Sanyal, Shamindra Nath
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2013)