Corporate brand orientation : identity, internal images, and corporate identification matters

von Balmer, John M.T.
Veröffentlicht in Journal of business research (2021)

Quo vadis corporate marketing?

von Podnar, Klement
Veröffentlicht in Journal of business research (2021)

Corporate identity : definition and component

von Foroudi, Mohammad Mahdi
Veröffentlicht in Building corporate identity, image and reputation in the digital era (2022)

Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis

von Boukis, Achilleas
Veröffentlicht in Journal of business research (2021)

A quadripartite approach to analysing young British South Asian adults' dual cultural identity

von Dey, Bidit Lal
Veröffentlicht in Journal of marketing management (2017)