Causes and consequences of trust in direct-to-consumer prescription drug advertising

von Ball, Jennifer Gerard
Veröffentlicht in International journal of advertising (2016)

Consumers young and old : segmenting the target markets for direct-to-consumer prescription drug advertising

von Ball, Jennifer Gerard
Veröffentlicht in Health marketing quarterly (2011)

Potential for stigma reduction through direct-to-consumer prescription drug advertising : an exploratory content analysis of television commercials

von Ball, Jennifer Gerard
Veröffentlicht in Journal of current issues and research in advertising (2014)

Representation of African Americans in direct-to-consumer pharmaceutical commercials : a content analysis with implications for health disparities

von Ball, Jennifer Gerard
Veröffentlicht in Health marketing quarterly (2009)