The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation

von Balasubramanian, Siva Kumar
Veröffentlicht 1986

Brand romance : a comlementary approach to explain emotional attachment toward brands

von Patwardhan, Hemant
Veröffentlicht in The journal of product & brand management (2011)

Green marketing : a future revolution

von Balasubramanian, Siva Kumar
Veröffentlicht in Khalili, Nasrin R., - 1955- Practical sustainability (2011)

Willingness to pay for non-biotech foods in the U.S. and U.K.

von Moon, Wanki
Veröffentlicht in Journal of consumer affairs (2003)

An empirical comparison of market efficiency : electronic marketplaces vs. traditional retail formats

von Jiang, Pingjun
Veröffentlicht in Electronic commerce research and applications (2014)

Financial innovation

von Gorham, Michael
Veröffentlicht in Global innovation science handbook (2014)

Reflections on emotional attachment to brands : brand romance and brand love

von Patwardhan, Hemant
Veröffentlicht in Journal of customer behaviour (2013)

Classifying early product life cycle forms via a diffusion model : problems and prospects

von Balasubramanian, Siva Kumar
Veröffentlicht in International journal of research in marketing (1992)

Long-term view of the diffusion of durables : a study of the role of price and adoption influence processes via tests of nested models

von Kamakura, Wagner A.
Veröffentlicht in International journal of research in marketing (1988)

Willingness to pay (WTP) a premium for non-GM foods versus willingness to accept (WTA) a discount for GM foods

von Moon, Wanki
Veröffentlicht in Journal of agricultural and resource economics (2007)

Health claims and consumers' behavioral intentions : the case of soy-based food

von Moon, Wanki
Veröffentlicht in Food policy (2011)

Consumer valuation of health attributes for soy-based food : a choice modeling approach

von Chang, Jae Bong
Veröffentlicht in Food policy (2012)

Delay-discounting rewards from consumer sales promotions

von Coker, Kesha K.
Veröffentlicht in The journal of product & brand management (2010)

Responses to customized products : the consumers’ behavioral intentions

von Jiang, Pingjun
Veröffentlicht in The journal of services marketing (2015)

Consumers' value perceptions of e-customization : a model incorporating information framing and product type

von Jiang, Pingjun
Veröffentlicht in The journal of consumer marketing (2014)

Message exposure with friends : the role of social context on attitudes towards prominently placed brands

von Coker, Kesha K.
Veröffentlicht in Journal of consumer behaviour (2013)

The profit impact of the transaction-specific assets : a process model of adaptive marketing resources

von Li, Shenyu
Veröffentlicht in Journal of strategic marketing (2014)

Modeling attitude constructs in movie product placement

Veröffentlicht in The journal of product & brand management (2014)

Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States

von Sabour, Nadia I.
Veröffentlicht in International journal of advertising (2016)

Knowledge-base and online self-service

Veröffentlicht in Journal of electronic commerce research (2011)