Vulnerability and resilience in natural disasters : a marketing and public policy perspective

von Baker, Stacey Menzel
Veröffentlicht in Journal of public policy & marketing (2009)

Toward a process theory of consumer vulnerability and resilience : illuminating its transformative potential

von Baker, Stacey Menzel
Veröffentlicht in Transformative consumer research for personal and collective well-being (2012)

A community psychology of object meanings : identity negotiation during disaster recovery

von Baker, Stacey Menzel
Veröffentlicht in Journal of consumer psychology (2013)

Framing the research and avoiding harm: representing the vulnerability of consumers

von Baker, Stacey Menzel
Veröffentlicht in Handbook of qualitative research methods in marketing (2006)

NY legs

von Baker, Stacey
Veröffentlicht 2016

NY legs

von Baker, Stacey
Veröffentlicht 2016

Improvisational provisioning in disaster : the mechanisms and meanings of ad hoc marketing exchange systems in community

Veröffentlicht in Journal of macromarketing (2015)

Beyond poverty : social justice in a global marketplace

Veröffentlicht in Journal of public policy & marketing (2010)

The human side of marketing in age of digital transformation

Veröffentlicht 2021

The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021

The human side of marketing in age of digital transformation

Veröffentlicht 2021