Principles of marketing management

von Bagozzi, Richard P.
Veröffentlicht 1986

The evolution of marketing thought: from economic to social exchange and beyond

von Bagozzi, Richard P.
Veröffentlicht in The SAGE handbook of marketing theory (2010)

A prospectus for theory construction in marketing

von Bagozzi, Richard P.
Veröffentlicht in Marketing research ; Vol. 1: The nature and scope of marketing research (2009)

Structural equation models are modelling tools with many ambiguities : comments acknowledging the need for caution and humility in their use

von Bagozzi, Richard P.
Veröffentlicht in Journal of consumer psychology (2010)

Reflections on a scholarly career : from inside out and back again

von Bagozzi, Richard P.
Veröffentlicht in Review of marketing research (2011)

Causal models in marketing

von Bagozzi, Richard P.
Veröffentlicht 1980

Exchange and decision processes in the buying center

von Bagozzi, Richard P.
Veröffentlicht in Organizational buying behavior (1978)

Marketing as an organized behavioral system of exchange

von Bagozzi, Richard P.
Veröffentlicht in Journal of marketing (1974)

Marketing as exchange

von Bagozzi, Richard P.
Veröffentlicht in Journal of marketing (1975)

Marketing as exchange

von Bagozzi, Richard P.
Veröffentlicht in Marketing management and strategy (1980)

Advanced methods of marketing research

Veröffentlicht 1994

A prospectus for theory construction in marketing : revisited and revised

von Bagozzi, Richard P.
Veröffentlicht in Die Kausalanalyse (1998)

Neuroscience in marketing research

von Bagozzi, Richard P.
Veröffentlicht in Marketing (2010)

Is all social exchange marketing? : a reply

von Bagozzi, Richard P.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (1977)

Marketing-Management

Veröffentlicht 2000

Marketing in the 80's : changes & challenges ; including an annotated index to the proceedings of the American Marketing Association Educators' Conferences, 1976 - 1979

Veröffentlicht 1980

Marketing-Management

Veröffentlicht 2000

Instructor's Resource Booklet to accompany "Principles of marketing management"

von Bagozzi, Richard P.
Veröffentlicht 1986

Principles of marketing management

von Bagozzi, Richard P.
Veröffentlicht 1986

Causal models in marketing

von Bagozzi, Richard P.
Veröffentlicht 1980