Is your business model ready to drill into the core of the diamond?

von Dawar, Niraj
Veröffentlicht in Global strategies for emerging Asia (2012)

A better way to map brand strategy

von Dawar, Niraj
Veröffentlicht in Harvard business review (2015)

The metrics that marketers muddle

von Bendle, Neil T.
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2016)

Object valuation and non-ownership possession : how renting and borrowing impact willingness-to-pay

von Bagga, Charan K.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)

Asymmetric consequences of radical innovations on category representations of competing brands

von Bagga, Charan K.
Veröffentlicht in Journal of consumer psychology (2016)