A consumer-perceived consumer-based brand equity scale

von Baalbaki, Sally
Veröffentlicht in The journal of brand management (2016)

Consumer based brand equity

von Baalbaki, Sally
Veröffentlicht in The Routledge companion to contemporary brand management (2016)

How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism

von Tran, Trang P.
Veröffentlicht in Journal of business research (2020)