Culture and web communications

von Baack, Daniel W.
Veröffentlicht in Journal of business research (2007)

Meaning or sound? : the effects of brand name fluency on brand recall and willingness to buy

von Lee, Sangwon
Veröffentlicht in Journal of promotion management (2014)

How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model

von Wilson, Rick T.
Veröffentlicht in Journal of business research (2023)

Attracting foreign direct investment : applying dunning's location advantages framework to FDI advertising

von Wilson, Rick T.
Veröffentlicht in Journal of international marketing (2012)

The difficulties in using a cost leadership strategy in emerging markets

von Baack, Daniel W.
Veröffentlicht in International journal of emerging markets (2008)

Culturally customizing websites for immigrant communities in the United States

von Baack, Daniel W.
Veröffentlicht in Journal of promotion management (2013)

International marketing

von Baack, Daniel W.
Veröffentlicht 2019

The effectiveness of legislation controlling gun usage : a holistic measure of gun control legislation

von Kwon, Ik-whan G.
Veröffentlicht in The American journal of economics and sociology (2005)

Psychic distance and directional equivalence : a theoretical framework

von Parente, Ronaldo
Veröffentlicht in A new generation in international strategic management (2007)

Creativity, attention and the memory for brands : an outdoor advertising field study

von Wilson, Rick T.
Veröffentlicht in International journal of advertising (2015)

Are multinationals localizing their web sites? : the link between managerial attitudes and MNE web content

von Singh, Nitish
Veröffentlicht in International journal of commerce and management (2010)

International marketing

von Baack, Daniel W.
Veröffentlicht 2013

International marketing

von Baack, Daniel W.
Veröffentlicht 2013

Creativity and memory effects : recall, recognition, and an exploration of nontraditional media

von Baack, Daniel W.
Veröffentlicht in Journal of advertising (2008)

The effect of supply chain integration, modular production, and cultural distance on new product development : a dynamic capabilities approach

von Parente, Ronaldo Couto
Veröffentlicht in Journal of international management (2011)

Culturally customizing websites for US Hispanic online consumers

Veröffentlicht in Journal of advertising research (2008)

Confirmation bias in individual-level perceptions of psychic distance : an experimental investigation

Veröffentlicht in Journal of international business studies (2015)

Who benefits from multiple brand celebrity endorsements? : an experimental investigation

Veröffentlicht in Psychology & marketing (2013)

Advertising to businesses : does creativity matter?

von Baack, Daniel W.
Veröffentlicht in Industrial marketing management (2016)

Meta-analysis of cultural differences: another slice at the apple

Veröffentlicht in International business review (2008)