Consumer reactance to promotional favors

von Bertini, Marco
Veröffentlicht in Journal of retailing (2020)

Can friction improve your customers' experiences

von Bertini, Marco
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2024)

Price promotion for emotional impact

von Aydinli, Aylin
Veröffentlicht in Journal of marketing (2014)

An experience-utility explanation of the preference for larger assortments

von Aydinli, Aylin
Veröffentlicht in International journal of research in marketing (2017)

Consumer effects of front-of-package nutrition labeling : an interdisciplinary meta-analysis

von Ikonen, Iina
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)

How do customers alter their basket composition when they perceive the retail store to be crowded? : an empirical study

von Aydinli, Aylin
Veröffentlicht in Journal of retailing (2021)