Role of personalization in shaping attitudes towards social media ads

von Aydin, Gökhan
Veröffentlicht in International journal of e-business research (-2018)

Examining social commerce intentions through the uses and gratifications theory

von Aydin, Gokhan
Veröffentlicht in International journal of e-business research (2019)

Effect of consumer brand equity on purchase intention : considering socioeconomic status and gender as moderating effects

von Aydin, Gokhan
Veröffentlicht in Journal of euromarketing (2015)

User attitude towards mobile payment : a new purchasing application from Turkey

von Aydın, Gökhan
Veröffentlicht in Journal of euromarketing (-2016)

Factors affecting health tourism and international health-care facility choice

von Aydin, Gökhan
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2017)