The paradox of low quality and high use : how researcher trust impacts market research outcomes

von Moorman, Christine
Veröffentlicht 1995

Conceptual underpinnings of interventing in organizations

von Bartunek, Jean M.
Veröffentlicht in Handbook of organization development (2008)

A re-examination of the generalizability of the Aaker brand personality measurement framework

von Austin, Jon R.
Veröffentlicht in Brands and brand management ; Vol. 1: The evolution of brands (2009)