Sonic logos : can sound influence willingness to pay? Vijaykumar Krishnan; James J. Kellaris; Timothy W. Aurand

von Krishnan, Vijaykumar
Veröffentlicht in The journal of product & brand management (2012)

Pedagogical considerations for mass customization : a case for cross-functional education

von Balachandra, Ramaiya
Veröffentlicht in Academy of Business Education (Philadelphia, Pa.) Journal of the Academy of Business Education (2003)

Building a university brand from within : university administrators' perspectives of internal branding

Veröffentlicht in Services marketing quarterly (2009)

The Brand Recall Index : a metric for assessing value

Veröffentlicht in The journal of consumer marketing (2013)

Building brand community membership within organizations: a viable internal branding alternative?

Veröffentlicht in The journal of product & brand management (2010)

Direct marketing and distribution : the case of Redbox

Veröffentlicht in Academy of Business Education (Philadelphia, Pa.) Journal of the Academy of Business Education (2012)

Musical intelligence : explication, measurement, and implications for consumer behavior

Veröffentlicht in The journal of consumer marketing (2014)