The brand value of FM channels in indore : a comparative analysis

von Attri, Rekha
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2013)

A study of factors affecting customer shopping behavior

von Attri, Rekha
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of marketing management (2018)

Dimensions of customer perceived value in Restaurants : an exploratory study

von Attri, Rekha
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2018)

Challenges of selling luxury motorcycle brands in India

von Attri, Rekha
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2017)

Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics

von Roy, Subhadip
Veröffentlicht in Tourism management (2022)

Measuring public sector oil marketing companies' brand awareness

von Attri, Rekha
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2011)