Relationship quality : a critical literature review and research agenda

von Athanasopoulou, Pinelopi
Veröffentlicht in European journal of marketing (2009)

Corporate social responsibility (CSR) as a people caring concept

von Athanasopoulou, Pinelopi
Veröffentlicht in Handbook of research on consumerism in business and marketing (2014)

Relationship quality in services : past, present, and future

von Athanasopoulou, Pinelopi
Veröffentlicht in Customer-centric marketing strategies (2013)

The development of new sponsorship deals as new business-to-business services

von Athanasopoulou, Pinelopi
Veröffentlicht in The journal of business & industrial marketing (2015)

Modelling the effect of respect and rapport on relationship quality and customer loyalty in high credence services

von Athanasopoulou, Pinelopi
Veröffentlicht in Journal of customer behaviour (2015)

Gen Y-ers’ brand loyalty drivers in emerging devices

von Giovanis, Apostolos
Veröffentlicht in Marketing intelligence & planning (2017)

Gaining customer loyalty in the e-tailing marketplace : the role of e-service quality, e-satisfaction and e-trust

von Giovanis, Apostolos N.
Veröffentlicht in International journal of technology marketing (2014)

Special issue: Marketing in the e-landscape : models, concepts and practices

Veröffentlicht 2018

Consumer-brand relationships and brand loyalty in technology-mediated services

von Giovanis, Apostolos N.
Veröffentlicht in Journal of retailing and consumer services (2018)

The role of corporate image and switching barriers in the service evaluation process : evidence from the mobile telecommunications industry

von Giovanis, Apostolos
Veröffentlicht in EuroMed journal of business (2016)

The role of service fairness in the service quality - relationship quality - customer loyalty chain : an empirical study

von Giovanis, Apostolos
Veröffentlicht in Journal of service theory and practice (2015)

Marketing strategy decisions for brand extension success

von Athanasopoulou, Pinelopi
Veröffentlicht in The journal of brand management (2015)

The quality of the relationships between fitness centres and their customers

von Athanassopoulou, Pinelopi
Veröffentlicht in International journal of sport management and marketing (2009)