The influence of social media's marketing efforts on brand equity and consumer response

von Sehar, Rida
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of marketing management (2019)

Empirical relationship of customer brand engagement with satisfaction and loyalty through online brand experience

von Ashraf, Sarfraz
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2018)