Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?

von Nikhashemi, S. R.
Veröffentlicht in Global business review (2017)

Characteristics of social media non-adopters : lessons learned

von Arun Kumar Tarofder
Veröffentlicht in The marketing review (2018)

Operational or strategic benefits : empirical investigation of internet adoption in supply chain management

von Arun Kumar Tarofder
Veröffentlicht in Management research review (2017)

Non-Muslim consumers' perception toward purchasing halal food products in Malaysia

Veröffentlicht in Journal of Islamic marketing (2015)

The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction

von Arun Kumar Tarofder
Veröffentlicht in International journal of quality and service sciences (2016)