Gamification and advergaming : an overview of the innovative brain tool in the field of advertising

von Aggarwal, Aanchal
Veröffentlicht in Application of gaming in new media marketing (2019)

The role of perceived risk in influencing online shopping attitude among women in India

von Arora, Nupur
Veröffentlicht in International journal of public sector performance management (2018)

Cultivating sustainability consciousness through mindfulness : an application of theory of mindful-consumption

von Manchanda, Parul
Veröffentlicht in Journal of retailing and consumer services (2023)