The importance of supply chain management in positioning and creating brands of agro-based products

von Aroop Mukherjee
Veröffentlicht in Cases on branding strategies and product development (2015)

E-procurement adoption in the agro-based sector : a Malaysian perspective

von Nitty Hirawaty Kamarulzaman
Veröffentlicht in Journal of international food & agribusiness marketing (2013)