Regulatory focus : reward fit as a determination of loyalty program success

von Tugut, Meltem
Veröffentlicht in Enhancing knowledge development in marketing ; Vol. 21 (2011)

Counterculture, criticisms, and crisis : assessing the effect of the sixties on marketing thought

von Arnold, Mark J.
Veröffentlicht in History of marketing thought ; Volume 2 (2008)

Affect and retail shopping behavior : understanding the role of mood regulation and regulatory focus

von Arnold, Mark J.
Veröffentlicht in Journal of retailing (2009)

Approach and avoidance motivation : investigating hedonic consumption in a retail setting

von Arnold, Mark J.
Veröffentlicht in Journal of retailing (2012)

Valence- and arousal-focused emotional clusters among highly-satisfied customers

von Bindroo, Vishal
Veröffentlicht in Journal of managerial issues (2015)

An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2010)

Exploring the practical effects of country of origin, animosity, and price-quality issues: two case studies of Taiwan and Acer in China

von Amine, Lyn S.
Veröffentlicht in International marketing ; Vol. I (2006)

The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning

von Westjohn, Stanford A.
Veröffentlicht in Journal of international marketing (2016)

Chinese consumer decision-making styles : a comparison between the coastal and inland regions

Veröffentlicht in Journal of business research (2010)

Toward a theory of customer engagement marketing

von Harmeling, Colleen M.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2017)

On the determinants of post-entry strategic positioning of foreign firms in a host market : a "strategy tripod" perspective

Veröffentlicht in International business review (2011)

Family involvement, environmental turbulence, and R&D investment : evidence from Listed Chinese SMEs

von Yang, Jie
Veröffentlicht in Small business economics (2019)

A multi-level investigation of international marketing projects : the roles of experiential knowledge and creativity on performance

Veröffentlicht in Industrial marketing management (2010)

Technology readiness and usage : a global-identity perspective

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2009)

Regulatory focus intensity and evaluations of retail experiences

Veröffentlicht in Psychology & marketing (2014)

Exploring consumers' attitude towards relationship marketing

Veröffentlicht in The journal of services marketing (2015)

Transformational relationship events

Veröffentlicht in Journal of marketing (2015)