Multinational enterprise competition : grounding the eclectic paradigm for foreign production in resource-advantage theory

von Arnett, Dennis B.
Veröffentlicht in The journal of business & industrial marketing (2012)

Improving marketing success : the role of tacit knowledge exchange between sales and marketing

von Arnett, Dennis B.
Veröffentlicht in Journal of business research (2014)

Toward a general theory of marketing: resource-advantage theory as an extension of Alderson's theory of market processes

von Hunt, Shelby D.
Veröffentlicht in A twenty-first century guide to Aldersonian marketing thought (2006)

Resource-advantage theory : the research tradition period

Veröffentlicht 2011

Competition as an evolutionary process and antitrust policy

von Hunt, Shelby D.
Veröffentlicht in Journal of public policy & marketing (2001)

Enhancing firm performance : the role of brand orientation in business-to-business marketing

von Chang, Yu
Veröffentlicht in Industrial marketing management (2018)

Using external knowledge to improve organizational innovativeness : understanding the knowledge leveraging process

von Wang, Xinchun
Veröffentlicht in The journal of business & industrial marketing (2016)

The effects of new product development proficiency on product advantage and tourism business performance : evidence from the Norwegian hotel industry

von Sandvik, Izabela L.
Veröffentlicht in Journal of travel research (2011)

Two paths to organizational effectiveness : product advantage and life-cycle flexibility

von Arnett, Dennis B.
Veröffentlicht in Journal of business research (2018)

Resource-advantage theory : the research tradition period

von Hunt, Shelby D.
Veröffentlicht 2011

A process model of tacit knowledge transfer between sales and marketing

von Arnett, Dennis B.
Veröffentlicht in Industrial marketing management (2021)

Understanding firms' relative strategic emphases : an entrepreneurial orientation explanation

von Wang, Xinchun
Veröffentlicht in Industrial marketing management (2020)

Explaining alliance success: competences, resources, relational factors, and resource-advantage theory

von Wittmann, C. Michael
Veröffentlicht in Industrial marketing management (2009)

A longitudinal examination of the effects of retailer-manufacturer brand alliances: the role of perceived fit

von Arnett, Dennis B.
Veröffentlicht in Journal of marketing management (2010)