Marketing expenditures and word-of-mouth communication : complements or substitutes?

von Armelini, Guillermo
Veröffentlicht 2010

Marketing expenditures and word of mouth communication : complements or substitutes?

von Armelini, Guillermo
Veröffentlicht 2010

The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures

von Armelini, Guillermo
Veröffentlicht in International journal of internet marketing and advertising (2019)

Analytic diffusion of adoptions on dynamic social networks : a case study of a real-world community of consumers

von Herrera, Mauricio
Veröffentlicht in Rodriguez, Eduardo Data analytics applications in Latin America and emerging economies (2017)

Referral programs, customer value, and the relevance of dyadic characteristics

von Armelini, Guillermo
Veröffentlicht in International journal of research in marketing (2015)